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This web page therockwellbaltimore.com had the following on the web site, "Lively soundtrack and strikingly bold design." We viewed that the website said " We do what we want at The Rockwell, and so do the distillers of the craft liquors we carry at The Rockwell." It also said " They are infusing their vodka with real Maine blueberries instead of artificial flavoring. They are distilling their spirits in Chicago and Vermont and California instead of abroad - as American as rock music. And were offering them to you at the same prices as the mainstream competitors." The header had The Rockwell as the highest ranking search term. It is followed by Baltimore, bar, and pub which isn't as ranked as highly as The Rockwell. The next words they used was lounge. maryland was included but could not be seen by web crawlers.